A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Dorothy Draper and the American Housewife: A Study of Class Values and Success
This chapter explores the relationship between Dorothy Draper and the American middle‐class housewife in an attempt to understand how these two value systems successfully converge between 1925 and 1950. Draper connects with the middle class. Research focusing on consumer behavior can help articulate the relationship between those who make products or offer services and those who consume them. Draper is responsible for both the physical form and the style of her “products,” in this case, a finished interior or her advice in a written text. The chapter focuses on two values of particular importance to the middle class during the first half of the 20th century: progress toward a better life and happiness via psychological comfort. Draper's products are then evaluated, based on the Reynolds and Olson model, to see if her values resonate with the consumer in order to articulate at least one means of understanding success.
Dorothy Draper and the American Housewife: A Study of Class Values and Success
This chapter explores the relationship between Dorothy Draper and the American middle‐class housewife in an attempt to understand how these two value systems successfully converge between 1925 and 1950. Draper connects with the middle class. Research focusing on consumer behavior can help articulate the relationship between those who make products or offer services and those who consume them. Draper is responsible for both the physical form and the style of her “products,” in this case, a finished interior or her advice in a written text. The chapter focuses on two values of particular importance to the middle class during the first half of the 20th century: progress toward a better life and happiness via psychological comfort. Draper's products are then evaluated, based on the Reynolds and Olson model, to see if her values resonate with the consumer in order to articulate at least one means of understanding success.
Dorothy Draper and the American Housewife: A Study of Class Values and Success
Thompson, Jo Ann Asher (editor) / Blossom, Nancy H. (editor) / Turpin, John C. (author)
The Handbook of Interior Design ; 29-45
2015-03-20
17 pages
Article/Chapter (Book)
Electronic Resource
English
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