A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Re‐examining A Utility's Brand Image
This article discusses the importance of a utility's brand image in communicating the value of water to its customers. The article defines branding, and uses the experience of Loudoun County Sanitation Authority (LCSA) in northern Virginia as an example of re‐examining a utility's brand image. Issues involving LCSA's brand‐image are discussed, along with understanding the parts of a brand‐image, and the top 10 lessons LCSA learned from the process of re‐examining its brand‐image.
Re‐examining A Utility's Brand Image
This article discusses the importance of a utility's brand image in communicating the value of water to its customers. The article defines branding, and uses the experience of Loudoun County Sanitation Authority (LCSA) in northern Virginia as an example of re‐examining a utility's brand image. Issues involving LCSA's brand‐image are discussed, along with understanding the parts of a brand‐image, and the top 10 lessons LCSA learned from the process of re‐examining its brand‐image.
Re‐examining A Utility's Brand Image
Villegas, Samantha (author)
Journal ‐ American Water Works Association ; 99 ; 48-55
2007-09-01
5 pages
Article (Journal)
Electronic Resource
English
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