A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Lasting Impressions: Pop‐Up Culture by HWKN
In an age of competing online media, visibility and presence is everything for a brand. Matthias Hollwich, co‐founder of the New York‐based practice HWKN, describes how pop‐ups can provide a vital ‘touch‐ point’ for companies' brand campaigns. When placed in a prominent urban venue, they create a highly experiential, physical focus. With the right degree of ‘Tweetability’, this is heightened further as they become a potent social media tool for communicating a ‘brand's “cool” factor’.
Lasting Impressions: Pop‐Up Culture by HWKN
In an age of competing online media, visibility and presence is everything for a brand. Matthias Hollwich, co‐founder of the New York‐based practice HWKN, describes how pop‐ups can provide a vital ‘touch‐ point’ for companies' brand campaigns. When placed in a prominent urban venue, they create a highly experiential, physical focus. With the right degree of ‘Tweetability’, this is heightened further as they become a potent social media tool for communicating a ‘brand's “cool” factor’.
Lasting Impressions: Pop‐Up Culture by HWKN
Hollwich, Matthias (author)
Architectural Design ; 85 ; 124-129
2015-05-01
6 pages
Article (Journal)
Electronic Resource
English
Warm Up , Nicola Formichetti Store , Texas , EiffelTower , 36th Street , Young Architects Program , Prada Marfa , Wendy , OMA , 5th Avenue , Kanye West , Spillmann Echsle Architekten , Meatpacking District , Gage/Clemenceau Architects , London , Land Rover North America , Fashion Week , MINI Rooftop , Prada Transformer , 10th Avenue , Seoul , HWKN , Elmgreen & Dragset , Creative Use Of Space , FREITAG Flagship Store , High Line , Paris , National Museum of 21st Century Arts (MAXXI) , Rem Koolhaas , Rome , Range Rover Climbing Up , UNIQLO Cubes , Museum of Modern Art , Britain , France , Zurich , Exposition Universelle , MoMA PS1, New York City , French Industrial Exposition , Miuccia Prada , BMW , The Great Exhibition , Architectural Digest
Lasting Impressions: Conservation and the 2001 California Energy Crisis
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