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Switching to Lowercase Messaging: A Capital Idea
It's not just what you say; it's how you type it. Capitalizing every letter in a water utility's billing statement might turn out to be a turn‐off for customers and could obscure a utility's good intentions.
Switching to Lowercase Messaging: A Capital Idea
It's not just what you say; it's how you type it. Capitalizing every letter in a water utility's billing statement might turn out to be a turn‐off for customers and could obscure a utility's good intentions.
Switching to Lowercase Messaging: A Capital Idea
Goetz, Melanie K. (author)
Journal ‐ American Water Works Association ; 108 ; 48-51
2016-02-01
4 pages
Article (Journal)
Electronic Resource
English
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