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Water Utility Communications Can Build Trust During the COVID‐19 Pandemic
In April 2020, AWWA hosted a webinar on how utilities can be a trusted source of information during the COVID‐19 pandemic.
Following a communications plan and using a spokesperson, water utilities should focus on simple messages that use basic terminology.
Utilities should express empathy, focus on facts, and be transparent to build and reinforce public trust during a crisis.
Water Utility Communications Can Build Trust During the COVID‐19 Pandemic
In April 2020, AWWA hosted a webinar on how utilities can be a trusted source of information during the COVID‐19 pandemic.
Following a communications plan and using a spokesperson, water utilities should focus on simple messages that use basic terminology.
Utilities should express empathy, focus on facts, and be transparent to build and reinforce public trust during a crisis.
Water Utility Communications Can Build Trust During the COVID‐19 Pandemic
Retzlaff, Kimberly J. (author)
Journal ‐ American Water Works Association ; 112 ; 24-31
2020-08-01
8 pages
Article (Journal)
Electronic Resource
English
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