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Do No Harm: Perverse Consequences of Misjudging Public Response
If you want customers to change their water‐use behaviors for the better, paying attention to two powerful social norms ‐ and making sure they work harmoniously in your campaigns ‐ will improve your chances of success.
Do No Harm: Perverse Consequences of Misjudging Public Response
If you want customers to change their water‐use behaviors for the better, paying attention to two powerful social norms ‐ and making sure they work harmoniously in your campaigns ‐ will improve your chances of success.
Do No Harm: Perverse Consequences of Misjudging Public Response
Goetz, Melanie K. (author)
Journal ‐ American Water Works Association ; 107 ; 77-81
2015-03-01
5 pages
Article (Journal)
Electronic Resource
English
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