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A platform for research: civil engineering, architecture and urbanism
Cultivating Consumer Confidence Through Communication
The old adage—“How you communicate is as important as what you communicate”—is especially true regarding public relations between a water utility and its customers. A utility will not be perceived as trustworthy, even if it provides the cleanest, safest water possible—it has to be a visible part of the community, and it must communicate on a regular basis with its constituency.
Cultivating Consumer Confidence Through Communication
The old adage—“How you communicate is as important as what you communicate”—is especially true regarding public relations between a water utility and its customers. A utility will not be perceived as trustworthy, even if it provides the cleanest, safest water possible—it has to be a visible part of the community, and it must communicate on a regular basis with its constituency.
Cultivating Consumer Confidence Through Communication
Wendel, Douglas P. (author)
Journal ‐ American Water Works Association ; 80 ; 34-36
1988-10-01
3 pages
Article (Journal)
Electronic Resource
English
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