A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Investing in Strategic Communications About Rate Changes
Clayton County Water Authority (CCWA) created an award‐winning messaging campaign to build awareness of the need for rate adjustments to meet short‐ and longer‐term goals and objectives.
The multipronged communications campaign emphasized the utility's mission of providing high‐quality water and service, along with the return on investment for customers.
The lessons learned during CCWA's “I'm Invested” campaign can help other utilities harness messaging to engage stakeholders and be successful amid challenging situations.
Investing in Strategic Communications About Rate Changes
Clayton County Water Authority (CCWA) created an award‐winning messaging campaign to build awareness of the need for rate adjustments to meet short‐ and longer‐term goals and objectives.
The multipronged communications campaign emphasized the utility's mission of providing high‐quality water and service, along with the return on investment for customers.
The lessons learned during CCWA's “I'm Invested” campaign can help other utilities harness messaging to engage stakeholders and be successful amid challenging situations.
Investing in Strategic Communications About Rate Changes
Brown, Suzanne (author) / Davis, Marci (author)
Journal ‐ American Water Works Association ; 114 ; 34-40
2022-11-01
1 pages
Article (Journal)
Electronic Resource
English
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