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Mass Customisation: Designed in China, Produced Globally
Given the right level of creativity and entrepreneurship, designing for customised 3D printing can offer highly profitable business opportunities anywhere in the world. Xuberance is a case in point. Set up in Shanghai in 2014, the firm's innovative approach to working in both business‐to‐business and consumer markets has earned it huge international recognition and commercial success in an astoundingly short time. Cofounder and Chief Design Officer Steven Ma outlines the journey so far.
Mass Customisation: Designed in China, Produced Globally
Given the right level of creativity and entrepreneurship, designing for customised 3D printing can offer highly profitable business opportunities anywhere in the world. Xuberance is a case in point. Set up in Shanghai in 2014, the firm's innovative approach to working in both business‐to‐business and consumer markets has earned it huge international recognition and commercial success in an astoundingly short time. Cofounder and Chief Design Officer Steven Ma outlines the journey so far.
Mass Customisation: Designed in China, Produced Globally
Ma, Steven (author)
Architectural Design ; 87 ; 58-63
2017-11-01
6 pages
Article (Journal)
Electronic Resource
English
‘manufacturing for design’ , Europe , America , Leirah Wang , Bin Lu , Xuberance , Asia , Seattle , Ping An Insurance , Inno Design Centre , Hong Kong , Peace Hotel , intellectual property (IP) , Steven Ma ‘Cloud’ series , ‘Tang’ series , ‘Made in China 2025’ strategy , Los Angeles , Materialise , Belgium , B2B projects , East China University of Political Science and Law , Eindhoven , Korea , China , Harper's Bazaar Jewelry , Shanghai Tower Group , 3D‐Printing Cultural Museum , Duality , Milan , Wanke , ‘Lush & Luna’ series , China Eastern Airlines , Shanghai , New York , Shapeways , additive manufacturing , Lunamoth stool , Starbucks China
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