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Drinking water quality in the new millennium: The risk of underestimating public perception
In the 1960s, there was a proud industry that could claim that its product was used in virtually every home in the United States. Over a 40‐year period, that industry lost nearly 60% of its customers to competitors and it didn't lift a finger. It continues to lose customers. Can you imagine being in a business that could ignore that kind of a market‐share decline? That industry is the US drinking water community. And its competitors appear to be the bottled water and point‐of‐use/point‐of‐entry providers.
—A Strategic Assessment of the Future of Water Utilities
Drinking water quality in the new millennium: The risk of underestimating public perception
In the 1960s, there was a proud industry that could claim that its product was used in virtually every home in the United States. Over a 40‐year period, that industry lost nearly 60% of its customers to competitors and it didn't lift a finger. It continues to lose customers. Can you imagine being in a business that could ignore that kind of a market‐share decline? That industry is the US drinking water community. And its competitors appear to be the bottled water and point‐of‐use/point‐of‐entry providers.
—A Strategic Assessment of the Future of Water Utilities
Drinking water quality in the new millennium: The risk of underestimating public perception
Journal ‐ American Water Works Association ; 94 ; 28-34
2002-08-01
5 pages
Article (Journal)
Electronic Resource
English
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