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Don't Confuse Marketing With Public Participation
This article discusses how marketing and public participation are two distinct types of communication with different, and complementary, goals. Criteria are given for choosing the right approach for the communication goal, along with examples of different kinds of communication goals.
Don't Confuse Marketing With Public Participation
This article discusses how marketing and public participation are two distinct types of communication with different, and complementary, goals. Criteria are given for choosing the right approach for the communication goal, along with examples of different kinds of communication goals.
Don't Confuse Marketing With Public Participation
Katz, Sara M. (author)
Journal ‐ American Water Works Association ; 94 ; 38-39
2002-07-01
2 pages
Article (Journal)
Electronic Resource
English
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