A platform for research: civil engineering, architecture and urbanism
Transform the lowly rebate into the upfront cash of a coupon bonanza!
Following the research‐based notion that consumer spending is influenced by the way in which money is received, two utilities found business success in offering coupons to their customers.
Transform the lowly rebate into the upfront cash of a coupon bonanza!
Following the research‐based notion that consumer spending is influenced by the way in which money is received, two utilities found business success in offering coupons to their customers.
Transform the lowly rebate into the upfront cash of a coupon bonanza!
Goetz, Melanie K. (author)
Journal ‐ American Water Works Association ; 106 ; 36-40
2014-03-01
5 pages
Article (Journal)
Electronic Resource
English
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