A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
No Frills and Bare Life: Cheapness and Democracy
Alejandro Zaera‐Polo looks at the implication of ‘cheapness’ pursued by some of today's most successful companies, which deliver no‐frills services and products to the biggest number of customers possible. This is a strategy perhaps best exemplified by EasyJet and IKEA. Setting aside the impact on global warming, what implications does this approach have for democratisation and urbanisation? And what can architecture, in particular, learn from it at time when it is turning its back on its aspirations for the iconic and the grand visions of the first decade of this century.
No Frills and Bare Life: Cheapness and Democracy
Alejandro Zaera‐Polo looks at the implication of ‘cheapness’ pursued by some of today's most successful companies, which deliver no‐frills services and products to the biggest number of customers possible. This is a strategy perhaps best exemplified by EasyJet and IKEA. Setting aside the impact on global warming, what implications does this approach have for democratisation and urbanisation? And what can architecture, in particular, learn from it at time when it is turning its back on its aspirations for the iconic and the grand visions of the first decade of this century.
No Frills and Bare Life: Cheapness and Democracy
Zaera‐Polo, Alejandro (author)
Architectural Design ; 82 ; 110-113
2012-07-01
4 pages
Article (Journal)
Electronic Resource
English
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