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Channel Power: A Proposed Multidimensional Perspective
Channel Power: A Proposed Multidimensional Perspective
Channel Power: A Proposed Multidimensional Perspective
Taylor, S. A. (Autor:in) / Cronin, J. (Autor:in) / Imershein, A. W. (Autor:in) / Levy, M. / Grewal, D. / Academy of Marketing Science
Annual conference ; 1993 ; Miami Beach; FL
01.01.1993
6 pages
Aufsatz (Konferenz)
Englisch
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