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Channel Power: A Proposed Multidimensional Perspective
Channel Power: A Proposed Multidimensional Perspective
Channel Power: A Proposed Multidimensional Perspective
Taylor, S. A. (author) / Cronin, J. (author) / Imershein, A. W. (author) / Levy, M. / Grewal, D. / Academy of Marketing Science
Annual conference ; 1993 ; Miami Beach; FL
1993-01-01
6 pages
Conference paper
English
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