Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Consumer Emotional Reactions to Television Advertising and Their Effects on Attitude Toward the Ad and Attitude Toward the Brand
Consumer Emotional Reactions to Television Advertising and Their Effects on Attitude Toward the Ad and Attitude Toward the Brand
Consumer Emotional Reactions to Television Advertising and Their Effects on Attitude Toward the Ad and Attitude Toward the Brand
de Barnier, V. (Autor:in) / Spotts, H. E. / Meadow, H. L. / Academy of Marketing Science
Annual conference; 24th, Academy of Marketing Science ; 2000 ; Montreal, Canada
01.01.2000
9 pages
Aufsatz (Konferenz)
Englisch
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