A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Consumer Emotional Reactions to Television Advertising and Their Effects on Attitude Toward the Ad and Attitude Toward the Brand
Consumer Emotional Reactions to Television Advertising and Their Effects on Attitude Toward the Ad and Attitude Toward the Brand
Consumer Emotional Reactions to Television Advertising and Their Effects on Attitude Toward the Ad and Attitude Toward the Brand
de Barnier, V. (author) / Spotts, H. E. / Meadow, H. L. / Academy of Marketing Science
Annual conference; 24th, Academy of Marketing Science ; 2000 ; Montreal, Canada
2000-01-01
9 pages
Conference paper
English
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