Identifying and Measuring ``Australian Values''

Rossiter, J. (Autor:in) / Varey, R.J. / European Marketing Academy; ANZMAC

Research Symposium, European Marketing Academy and Australia and New Zealand Marketing Academy; BigMAC3 ; 2006 ; Brisbane, Australia

European Marketing Academy and Australia and New Zealand Marketing Academy; BigMAC3 ; 7-13

AUSTRALASIAN MARKETING JOURNAL ; 15

01.01.2007

7 pages

1441-3582

Aufsatz (Konferenz)

Print

Englisch

European marketing , Australian marketing , New Zealand marketing