Identifying and Measuring ``Australian Values''

Rossiter, J. (author) / Varey, R.J. / European Marketing Academy; ANZMAC

Research Symposium, European Marketing Academy and Australia and New Zealand Marketing Academy; BigMAC3 ; 2006 ; Brisbane, Australia

European Marketing Academy and Australia and New Zealand Marketing Academy; BigMAC3 ; 7-13

AUSTRALASIAN MARKETING JOURNAL ; 15

2007-01-01

7 pages

1441-3582

Conference paper

Print

English

European marketing , Australian marketing , New Zealand marketing