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Lingua Franca Customer Relationship Metaphor and Anthropomorphisation
Lingua Franca Customer Relationship Metaphor and Anthropomorphisation
Lingua Franca Customer Relationship Metaphor and Anthropomorphisation
Harker, M.J. (Autor:in) / Tynan, A.C. / Academy of Marketing
Annual Conference, Academy of Marketing ; 2002 ; Nottingham
Academy of Marketing ; 46
01.01.2002
46 pages
Held on CD-ROM. Also known as AM 2002; Held in e-store (RMS)
Aufsatz (Konferenz)
Englisch
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