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Lingua Franca Customer Relationship Metaphor and Anthropomorphisation
Lingua Franca Customer Relationship Metaphor and Anthropomorphisation
Lingua Franca Customer Relationship Metaphor and Anthropomorphisation
Harker, M.J. (author) / Tynan, A.C. / Academy of Marketing
Annual Conference, Academy of Marketing ; 2002 ; Nottingham
Academy of Marketing ; 46
2002-01-01
46 pages
Held on CD-ROM. Also known as AM 2002; Held in e-store (RMS)
Conference paper
English
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