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What Role Does Managerial Perceptions of Cultural Difference Play in the Selection of Foreign Markets and Appropriate Entry Strategy?
What Role Does Managerial Perceptions of Cultural Difference Play in the Selection of Foreign Markets and Appropriate Entry Strategy?
What Role Does Managerial Perceptions of Cultural Difference Play in the Selection of Foreign Markets and Appropriate Entry Strategy?
Holliman, D. (Autor:in) / Mallory, G. (Autor:in) / Viney, H. (Autor:in) / British Academy of Management
Annual Conference Proceedings, British Academy of Management; the Academy goes relevant ; 2008 ; Harrogate
01.01.2008
IB14
Held on CD-ROM; Held in e-store (RMS)
Aufsatz (Konferenz)
Englisch
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