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What Role Does Managerial Perceptions of Cultural Difference Play in the Selection of Foreign Markets and Appropriate Entry Strategy?
What Role Does Managerial Perceptions of Cultural Difference Play in the Selection of Foreign Markets and Appropriate Entry Strategy?
What Role Does Managerial Perceptions of Cultural Difference Play in the Selection of Foreign Markets and Appropriate Entry Strategy?
Holliman, D. (author) / Mallory, G. (author) / Viney, H. (author) / British Academy of Management
Annual Conference Proceedings, British Academy of Management; the Academy goes relevant ; 2008 ; Harrogate
2008-01-01
IB14
Held on CD-ROM; Held in e-store (RMS)
Conference paper
English
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