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Old Wine in New Bottles? Social Marketing & Consumer Behaviour Analysis
Old Wine in New Bottles? Social Marketing & Consumer Behaviour Analysis
Old Wine in New Bottles? Social Marketing & Consumer Behaviour Analysis
Nicholson, M. (Autor:in) / Xiao, S. (Autor:in) / Colligan, J. (Autor:in) / Lowry, R. (Autor:in) / British Academy of Management
Annual Conference Proceedings, British Academy of Management; the Academy goes relevant ; 2008 ; Harrogate
01.01.2008
RAM13
Held on CD-ROM; Held in e-store (RMS)
Aufsatz (Konferenz)
Englisch
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