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Old Wine in New Bottles? Social Marketing & Consumer Behaviour Analysis
Old Wine in New Bottles? Social Marketing & Consumer Behaviour Analysis
Old Wine in New Bottles? Social Marketing & Consumer Behaviour Analysis
Nicholson, M. (author) / Xiao, S. (author) / Colligan, J. (author) / Lowry, R. (author) / British Academy of Management
Annual Conference Proceedings, British Academy of Management; the Academy goes relevant ; 2008 ; Harrogate
2008-01-01
RAM13
Held on CD-ROM; Held in e-store (RMS)
Conference paper
English
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