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Adaptation and Innovation Strategies in Facing Business Challenges: A Case Study in the Digital Industry
The digital industry has witnessed rapid growth, powered by innovative start-ups that drive change and transformation. In the bustling digital landscape of Bandung City, these start-ups face a multitude of challenges ranging from market uncertainties to resource limitations. This qualitative study explores how digital start-ups in Bandung City navigate these challenges through adaptation and innovation strategies. Through in-depth interviews and thematic analysis, this research sheds light on the dynamic strategies that enable these start-ups to thrive and remain competitive in the ever-evolving digital ecosystem. The findings offer practical insights for founders and decision-makers while enriching the theoretical understanding of adaptation and innovation within a localized context.
Adaptation and Innovation Strategies in Facing Business Challenges: A Case Study in the Digital Industry
The digital industry has witnessed rapid growth, powered by innovative start-ups that drive change and transformation. In the bustling digital landscape of Bandung City, these start-ups face a multitude of challenges ranging from market uncertainties to resource limitations. This qualitative study explores how digital start-ups in Bandung City navigate these challenges through adaptation and innovation strategies. Through in-depth interviews and thematic analysis, this research sheds light on the dynamic strategies that enable these start-ups to thrive and remain competitive in the ever-evolving digital ecosystem. The findings offer practical insights for founders and decision-makers while enriching the theoretical understanding of adaptation and innovation within a localized context.
Adaptation and Innovation Strategies in Facing Business Challenges: A Case Study in the Digital Industry
Khuan, Hendri (Autor:in) / Yogi Sugiarto Maulana (Autor:in) / Triwijayati, Anna (Autor:in) / Hana Rengganawati (Autor:in) / Zainal Arifin (Autor:in)
28.08.2023
The Es Economics and Entrepreneurship; Vol. 2 No. 01 (2023): The Es Economics And Entrepreneurship (ESEE); 36-42 ; 2964-8920 ; 2985-7104 ; 10.58812/esee.v2i01
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
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