Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
The Malaysian Garden Concept Design Branding: Whose Role is it Anyway?
Two decades ago, Malaysian leaders had expressed their desire to have a garden design concept that can represent Malaysia. This study explores the Malaysian Garden Concept (MGC) branding from the perspectives of experts recognized by the National Landscape Department (NLD). This study applies a qualitative research method, in which researchers have interviewed respondents using specific effective techniques. The MGC is meant for public parks and designed for all uses but has some significant issues. The finding found that intensive promotion, marketing, and advertising can help implement the concept of Malaysian Garden in the future. Keywords: Malaysian Garden; National Identity; Landscape Architecture; Concept Branding eISSN: 2398-4287© 2021. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v6iSI4.2914
The Malaysian Garden Concept Design Branding: Whose Role is it Anyway?
Two decades ago, Malaysian leaders had expressed their desire to have a garden design concept that can represent Malaysia. This study explores the Malaysian Garden Concept (MGC) branding from the perspectives of experts recognized by the National Landscape Department (NLD). This study applies a qualitative research method, in which researchers have interviewed respondents using specific effective techniques. The MGC is meant for public parks and designed for all uses but has some significant issues. The finding found that intensive promotion, marketing, and advertising can help implement the concept of Malaysian Garden in the future. Keywords: Malaysian Garden; National Identity; Landscape Architecture; Concept Branding eISSN: 2398-4287© 2021. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v6iSI4.2914
The Malaysian Garden Concept Design Branding: Whose Role is it Anyway?
Zakaria , Ahmad Zamil (Autor:in) / Md Dali , Melasutra (Autor:in) / Hussein , Hazreena (Autor:in)
31.07.2021
doi:10.21834/ebpj.v6iSI4.2914
Environment-Behaviour Proceedings Journal; Vol. 6 No. SI4 (2021): Jul. Special Issue No. 4. CSSR2019PulauPinang, 04-05 Dec 2019; 155-161 ; 2398-4287 ; 10.21834/ebpj.v6iSI4
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
DDC:
710
| BASE | 2019
Online Contents | 1993
| Taylor & Francis Verlag | 2013
| Taylor & Francis Verlag | 2024
| Online Contents | 2013