Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Branding Northamptonshire - Whose job is it anyway?:Exploring the Role of Stakeholders in Region Branding
Differentiated place branding based on geographical scales such as city, region and nation is regarded as an integral part of theory building in the field. However, ‘regions’ are the least explored scale in place branding, in comparison with city and nation, even though regions are important in the context of development (Herstein, 2012). In the age of city-centric development, the mesoscale can enable towns, villages and hinterlands to gain a competitive advantage by pooling resources for the betterment of the whole region (Turok, 2004). The existing literature on region branding suggests that – management of local place brands and stakeholders in the region – are the two key aspects of ‘region brand management’ (Hanna and Rowley, 2015; Ikuta et al., 2007).
Branding Northamptonshire - Whose job is it anyway?:Exploring the Role of Stakeholders in Region Branding
Differentiated place branding based on geographical scales such as city, region and nation is regarded as an integral part of theory building in the field. However, ‘regions’ are the least explored scale in place branding, in comparison with city and nation, even though regions are important in the context of development (Herstein, 2012). In the age of city-centric development, the mesoscale can enable towns, villages and hinterlands to gain a competitive advantage by pooling resources for the betterment of the whole region (Turok, 2004). The existing literature on region branding suggests that – management of local place brands and stakeholders in the region – are the two key aspects of ‘region brand management’ (Hanna and Rowley, 2015; Ikuta et al., 2007).
Branding Northamptonshire - Whose job is it anyway?:Exploring the Role of Stakeholders in Region Branding
Bisani, Shalini (Autor:in)
10.05.2019
Bisani , S 2019 , Branding Northamptonshire - Whose job is it anyway? Exploring the Role of Stakeholders in Region Branding . in 6th Corfu Symposium on Managing & Marketing Places 6th-9th May 2019 : Proceedings . pp. 137-141 , 6th Corfu Symposium on Managing and Marketing Places , Greece , 6/05/19 . < https://www.placemanagement.org/media/145185/Final-Proceedings.pdf >
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
Architectuur en branding: Redactioneel - Voorbij branding
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