Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Consumer personality and the acceptance of product design
This paper describes a study on the effect of aspects of personality and socio-demographic characteristics of consumers on the acceptance of product design. A causal model is presented and tested empirically. In the study statistically significant effects of the personality factors tolerance of ambiguity and categorization width and of age on the acceptance of product design are found. Both theoretical (information processing) and practical (benefit segmentation) implications are discussed.
Consumer personality and the acceptance of product design
This paper describes a study on the effect of aspects of personality and socio-demographic characteristics of consumers on the acceptance of product design. A causal model is presented and tested empirically. In the study statistically significant effects of the personality factors tolerance of ambiguity and categorization width and of age on the acceptance of product design are found. Both theoretical (information processing) and practical (benefit segmentation) implications are discussed.
Consumer personality and the acceptance of product design
de Bont, Cees J.P.M. (Autor:in) / Schoormans, Jan P.L. (Autor:in) / Wessel, Marianne T.T. (Autor:in)
Design Studies ; 13 ; 200-208
01.01.1992
9 pages
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
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