A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Consumer personality and the acceptance of product design
This paper describes a study on the effect of aspects of personality and socio-demographic characteristics of consumers on the acceptance of product design. A causal model is presented and tested empirically. In the study statistically significant effects of the personality factors tolerance of ambiguity and categorization width and of age on the acceptance of product design are found. Both theoretical (information processing) and practical (benefit segmentation) implications are discussed.
Consumer personality and the acceptance of product design
This paper describes a study on the effect of aspects of personality and socio-demographic characteristics of consumers on the acceptance of product design. A causal model is presented and tested empirically. In the study statistically significant effects of the personality factors tolerance of ambiguity and categorization width and of age on the acceptance of product design are found. Both theoretical (information processing) and practical (benefit segmentation) implications are discussed.
Consumer personality and the acceptance of product design
de Bont, Cees J.P.M. (author) / Schoormans, Jan P.L. (author) / Wessel, Marianne T.T. (author)
Design Studies ; 13 ; 200-208
1992-01-01
9 pages
Article (Journal)
Electronic Resource
English