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Husband-Wife Involvement in Buying Decision Making: A Comparative Study of Family Buying Behaviour in Two Traditional Muslim Countries

Razzaque, Mohammed Abdur

This study examines the extent of husband-wife involvement in family buying decision making process in two very traditional and conservative Muslim countries namely, the Sudan and Bangladesh. Four products-- two durable products and two convenience products-- are considered in this study. A questionnaire survey was used to determine the husband-wife involvement in the buying decision making process. The findings of the study are then compared with the findings of similar studies in the US and Singapore.

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Husband-Wife Involvement in Buying Decision Making: A Comparative Study of Family Buying Behaviour in Two Traditional Muslim Countries

Razzaque, Mohammed Abdur

This study examines the extent of husband-wife involvement in family buying decision making process in two very traditional and conservative Muslim countries namely, the Sudan and Bangladesh. Four products-- two durable products and two convenience products-- are considered in this study. A questionnaire survey was used to determine the husband-wife involvement in the buying decision making process. The findings of the study are then compared with the findings of similar studies in the US and Singapore.

Husband-Wife Involvement in Buying Decision Making: A Comparative Study of Family Buying Behaviour in Two Traditional Muslim Countries

Razzaque, Mohammed Abdur

This study examines the extent of husband-wife involvement in family buying decision making process in two very traditional and conservative Muslim countries namely, the Sudan and Bangladesh. Four products-- two durable products and two convenience products-- are considered in this study. A questionnaire survey was used to determine the husband-wife involvement in the buying decision making process. The findings of the study are then compared with the findings of similar studies in the US and Singapore.

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Titel:

Husband-Wife Involvement in Buying Decision Making: A Comparative Study of Family Buying Behaviour in Two Traditional Muslim Countries

Weitere Titelangaben:

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Beteiligte:

Malhotra, Naresh K. (Herausgeber:in) / Razzaque, Mohammed Abdur (Autor:in)

Erschienen in:

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference ; Kapitel: 9 ; 41-45

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Erscheinungsdatum:

01.01.2015

Format / Umfang:

5 pages

ISBN:

978-3-319-16943-9 , 978-3-319-16942-2

ISSN:

2363-6173 , 2363-6165

DOI:

https://doi.org/10.1007/978-3-319-16943-9_9

Medientyp:

Aufsatz/Kapitel (Buch)

Format:

Elektronische Ressource

Sprache:

Englisch

Schlagwörter:

Purchase Decision , Traditional Society , Muslim Country , Durable Product , Convenience Product Business and Management , Marketing , Business Strategy/Leadership , Sales/Distribution

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