A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Husband-Wife Involvement in Buying Decision Making: A Comparative Study of Family Buying Behaviour in Two Traditional Muslim Countries
This study examines the extent of husband-wife involvement in family buying decision making process in two very traditional and conservative Muslim countries namely, the Sudan and Bangladesh. Four products-- two durable products and two convenience products-- are considered in this study. A questionnaire survey was used to determine the husband-wife involvement in the buying decision making process. The findings of the study are then compared with the findings of similar studies in the US and Singapore.
Husband-Wife Involvement in Buying Decision Making: A Comparative Study of Family Buying Behaviour in Two Traditional Muslim Countries
This study examines the extent of husband-wife involvement in family buying decision making process in two very traditional and conservative Muslim countries namely, the Sudan and Bangladesh. Four products-- two durable products and two convenience products-- are considered in this study. A questionnaire survey was used to determine the husband-wife involvement in the buying decision making process. The findings of the study are then compared with the findings of similar studies in the US and Singapore.
Husband-Wife Involvement in Buying Decision Making: A Comparative Study of Family Buying Behaviour in Two Traditional Muslim Countries
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Malhotra, Naresh K. (editor) / Razzaque, Mohammed Abdur (author)
2015-01-01
5 pages
Article/Chapter (Book)
Electronic Resource
English
Plant focus - Buying behaviour
Online Contents | 2007
Influences and Emotions: Exploring Family Decision-making Processes when Buying a House
| British Library Online Contents | 2008
| TIBKAT | 1978
Online Contents | 1998