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Multinomial-Logit Modeling of Mexican-Americans’ Choice Among International Home-Improvement-Center Retailers

Peterson, Mark / Wurst, John

Experimental design utilizing current information-efficiency methods allowed the multinomial-logit modeling of home-improvement-center retailing choice among 105 Mexican-Americans in a major metropolitan area of the US (Stokes, Davis, and Koch 1995). The same research design was implemented with a comparison group OF 117 from the dominant culture in the same metropolitan area.

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Multinomial-Logit Modeling of Mexican-Americans’ Choice Among International Home-Improvement-Center Retailers

Peterson, Mark / Wurst, John

Experimental design utilizing current information-efficiency methods allowed the multinomial-logit modeling of home-improvement-center retailing choice among 105 Mexican-Americans in a major metropolitan area of the US (Stokes, Davis, and Koch 1995). The same research design was implemented with a comparison group OF 117 from the dominant culture in the same metropolitan area.

Multinomial-Logit Modeling of Mexican-Americans’ Choice Among International Home-Improvement-Center Retailers

Peterson, Mark / Wurst, John

Experimental design utilizing current information-efficiency methods allowed the multinomial-logit modeling of home-improvement-center retailing choice among 105 Mexican-Americans in a major metropolitan area of the US (Stokes, Davis, and Koch 1995). The same research design was implemented with a comparison group OF 117 from the dominant culture in the same metropolitan area.

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Titel:

Multinomial-Logit Modeling of Mexican-Americans’ Choice Among International Home-Improvement-Center Retailers

Weitere Titelangaben:

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Beteiligte:

Chebat, Jean-Charles (Herausgeber:in) / Oumlil, A. Ben (Herausgeber:in) / Peterson, Mark (Autor:in) / Wurst, John (Autor:in)

Erschienen in:

Proceedings of the 1998 Multicultural Marketing Conference ; Kapitel: 59 ; 306

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Erscheinungsdatum:

01.01.2015

Format / Umfang:

1 pages

ISBN:

978-3-319-17383-2 , 978-3-319-17382-5

ISSN:

2363-6173 , 2363-6165

DOI:

https://doi.org/10.1007/978-3-319-17383-2_59

Medientyp:

Aufsatz/Kapitel (Buch)

Format:

Elektronische Ressource

Sprache:

Englisch

Schlagwörter:

Business and Management , Marketing , Business Strategy/Leadership , Sales/Distribution

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