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    Multinomial-Logit Modeling of Mexican-Americans’ Choice Among International Home-Improvement-Center Retailers

    New search for: Chebat, Jean-Charles
    New search for: Oumlil, A. Ben
    New search for: Peterson, Mark
    New search for: Wurst, John

    Experimental design utilizing current information-efficiency methods allowed the multinomial-logit modeling of home-improvement-center retailing choice among 105 Mexican-Americans in a major metropolitan area of the US (Stokes, Davis, and Koch 1995). The same research design was implemented with a comparison group OF 117 from the dominant culture in the same metropolitan area.

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    Multinomial-Logit Modeling of Mexican-Americans’ Choice Among International Home-Improvement-Center Retailers

    New search for: Chebat, Jean-Charles
    New search for: Oumlil, A. Ben
    New search for: Peterson, Mark
    New search for: Wurst, John

    Experimental design utilizing current information-efficiency methods allowed the multinomial-logit modeling of home-improvement-center retailing choice among 105 Mexican-Americans in a major metropolitan area of the US (Stokes, Davis, and Koch 1995). The same research design was implemented with a comparison group OF 117 from the dominant culture in the same metropolitan area.

    Access

    Check access
    Check availability in my library
    Order at Subito €

    Multinomial-Logit Modeling of Mexican-Americans’ Choice Among International Home-Improvement-Center Retailers

    New search for: Chebat, Jean-Charles
    New search for: Oumlil, A. Ben
    New search for: Peterson, Mark
    New search for: Wurst, John

    Experimental design utilizing current information-efficiency methods allowed the multinomial-logit modeling of home-improvement-center retailing choice among 105 Mexican-Americans in a major metropolitan area of the US (Stokes, Davis, and Koch 1995). The same research design was implemented with a comparison group OF 117 from the dominant culture in the same metropolitan area.

    Access

    Check access
    Check availability in my library
    Order at Subito €

    Access

    Check access
    Check availability in my library
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    Document information
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    Document information
    Title:

    Multinomial-Logit Modeling of Mexican-Americans’ Choice Among International Home-Improvement-Center Retailers

    Additional title:

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science

    Contributors:

    Chebat, Jean-Charles (editor) / Oumlil, A. Ben (editor) / Peterson, Mark (author) / Wurst, John (author)

    Published in:

    Proceedings of the 1998 Multicultural Marketing Conference ; Chapter: 59 ; 306

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science

    Publication date:

    2015-01-01

    Size:

    1 pages

    ISBN:

    978-3-319-17383-2 , 978-3-319-17382-5

    ISSN:

    2363-6173 , 2363-6165

    DOI:

    https://doi.org/10.1007/978-3-319-17383-2_59

    Type of media:

    Article/Chapter (Book)

    Type of material:

    Electronic Resource

    Language:

    English

    Keywords:

    Business and Management , Marketing , Business Strategy/Leadership , Sales/Distribution

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