Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Product evoke happy memories, surprise us and reflect our position in society. They also call attention to an innovative concept or communicate a brand identity. These aspects contribute to the product's attraction and are important in competitive markets.
This paper analyses the messages incorporated in product design. Based on a review of literature, a framework is developed that structures a product's communication into three main groups: expressions about the product itself, expressions about its user and expressions about the company. Categorizing these signs in detail enables one to identify those expressions that are essential to a new product's design.
Product evoke happy memories, surprise us and reflect our position in society. They also call attention to an innovative concept or communicate a brand identity. These aspects contribute to the product's attraction and are important in competitive markets.
This paper analyses the messages incorporated in product design. Based on a review of literature, a framework is developed that structures a product's communication into three main groups: expressions about the product itself, expressions about its user and expressions about the company. Categorizing these signs in detail enables one to identify those expressions that are essential to a new product's design.
Product Talk
Gotzsch, Josiena (Autor:in)
The Design Journal ; 9 ; 16-24
01.07.2006
9 pages
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
| ASCE | 2016
| British Library Online Contents | 2003
Online Contents | 1995
DataCite | 1925
DataCite | 1923