A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Product evoke happy memories, surprise us and reflect our position in society. They also call attention to an innovative concept or communicate a brand identity. These aspects contribute to the product's attraction and are important in competitive markets.
This paper analyses the messages incorporated in product design. Based on a review of literature, a framework is developed that structures a product's communication into three main groups: expressions about the product itself, expressions about its user and expressions about the company. Categorizing these signs in detail enables one to identify those expressions that are essential to a new product's design.
Product evoke happy memories, surprise us and reflect our position in society. They also call attention to an innovative concept or communicate a brand identity. These aspects contribute to the product's attraction and are important in competitive markets.
This paper analyses the messages incorporated in product design. Based on a review of literature, a framework is developed that structures a product's communication into three main groups: expressions about the product itself, expressions about its user and expressions about the company. Categorizing these signs in detail enables one to identify those expressions that are essential to a new product's design.
Product Talk
Gotzsch, Josiena (author)
The Design Journal ; 9 ; 16-24
2006-07-01
9 pages
Article (Journal)
Electronic Resource
English
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