Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
The emerging challenge of brand design and brand management in social innovations
Addressing the challenges of brand design in the field of social innovation is an emerging and timely question, particularly for social brands who are faced with the challenge of competing in terms of quality with other brands. The paper discusses the value that design can attribute to the branding of ethical products through a case-based discussion of two companies: Libera Terra and Lush. Libera Terra is a social enterprise based in Italy that employs disadvantaged workers to produce organic food and wine on lands confiscated from the mafias. Lush, on the other hand, is a handmade cosmetic retailer based in the UK who is working on maintaining brand perception despite becoming a global chain. The paper explores the role of design in the brand management of social enterprises and how integrating design culture into these organizations could help the sector mainstream their products and services.
The emerging challenge of brand design and brand management in social innovations
Addressing the challenges of brand design in the field of social innovation is an emerging and timely question, particularly for social brands who are faced with the challenge of competing in terms of quality with other brands. The paper discusses the value that design can attribute to the branding of ethical products through a case-based discussion of two companies: Libera Terra and Lush. Libera Terra is a social enterprise based in Italy that employs disadvantaged workers to produce organic food and wine on lands confiscated from the mafias. Lush, on the other hand, is a handmade cosmetic retailer based in the UK who is working on maintaining brand perception despite becoming a global chain. The paper explores the role of design in the brand management of social enterprises and how integrating design culture into these organizations could help the sector mainstream their products and services.
The emerging challenge of brand design and brand management in social innovations
Komatsu Cipriani, Tamami (Autor:in)
The Design Journal ; 20 ; S3536-S3545
28.07.2017
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
PENGARUH BRAND IMAGE, BRAND SATISFACTION DAN BRAND TRUST TERHADAP BRAND LOYALTY FINANCIAL: E-WALLET
| DOAJ | 2023
Brand Visual Identification System for Urban Brand Image Design
| Springer Verlag | 2024
| DOAJ | 2021