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Structuring objectives of media companies: a case study based on value-focused thinking and the balanced scorecard
Structuring objectives of media companies: a case study based on value-focused thinking and the balanced scorecard
Structuring objectives of media companies: a case study based on value-focused thinking and the balanced scorecard
Kunz, Reinhard E. (author) / Siebert, Johannes (author) / Mütterlein, Joschka (author)
Journal of media business studies ; 13 ; 257-275
2016-01-01
19 pages
Article (Journal)
English
DDC:
302.23
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