A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Chapter 9 Virtually the Same: Understanding Consumer Experience in an Omnichannel Environment
Chapter 9 Virtually the Same: Understanding Consumer Experience in an Omnichannel Environment
Chapter 9 Virtually the Same: Understanding Consumer Experience in an Omnichannel Environment
Reid, Louise F. (author) / Marvell, Alan (author) / Parker, Don (author) / Ward, Philippa (author)
2021
Campusweiter Zugriff (Universität Hannover) - Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots.
Article (Journal)
Electronic Resource
English
Recognizing consumer-brand touchpoints in the omnichannel environment and forming a touchpoint path
| BASE | 2020
Understanding the Continuance Intention of Omnichannel: Combining TAM and TPB
| DOAJ | 2023
Omnichannel Customer Experience and Management: An Integrative Review and Research Agenda
| DOAJ | 2021