A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Tvaraus vartojimo elgsenos ir vartotojų laimės sąsajos: moderuojantis demografinių veiksnių poveikis ; Linking sustainable consumption behaviour and consumer happiness: the moderating effect of demographic factors
Relevance of the topic. The importance and relevance of sustainable consumption behaviour are increasing worldwide, as people are becoming more aware of the damage that consumption causes to the environment and society. Irresponsible consumption arises from the developed massive industry, which pollutes nature and daily offers the largest supply of various products and services to make greater profits. Growing concerns about sustainable consumption behaviour encourage society to be interested in whether people can restrict their consumption and save resources while still remaining happy, or if they give up happiness for the well-being of future generations. The problem that society faces is how to balance sustainable consumption behaviour and happiness, as consumption is one of the main factors that bring happiness. To maintain sustainable consumption behaviour, consumers must not give in to irresponsible consumption. There are more and more studies that examine the relationship between sustainable consumption behaviour and consumer happiness. Studies show that the happiness of consumers arising from sustainable consumption behaviour is related to less consumption and more savings. Results showing the positive impact of sustainable consumption behaviour on consumer happiness encourage further interest in the characteristics and factors that may influence this relationship. Some authors suggest that the impact of demographic factors should be included in deeper exploration of this topic. Demographic factors can help to understand the different behaviours and priorities of various consumer groups. Consumers belonging to different demographic groups may have different access to sustainable products and different beliefs about the importance of sustainable consumption behaviour. In this research field, there is a lack of studies analyzing the impact of demographic factors on the relationship between sustainable consumption behaviour and consumer happiness. Research object – the link between sustainable consumption ...
Tvaraus vartojimo elgsenos ir vartotojų laimės sąsajos: moderuojantis demografinių veiksnių poveikis ; Linking sustainable consumption behaviour and consumer happiness: the moderating effect of demographic factors
Relevance of the topic. The importance and relevance of sustainable consumption behaviour are increasing worldwide, as people are becoming more aware of the damage that consumption causes to the environment and society. Irresponsible consumption arises from the developed massive industry, which pollutes nature and daily offers the largest supply of various products and services to make greater profits. Growing concerns about sustainable consumption behaviour encourage society to be interested in whether people can restrict their consumption and save resources while still remaining happy, or if they give up happiness for the well-being of future generations. The problem that society faces is how to balance sustainable consumption behaviour and happiness, as consumption is one of the main factors that bring happiness. To maintain sustainable consumption behaviour, consumers must not give in to irresponsible consumption. There are more and more studies that examine the relationship between sustainable consumption behaviour and consumer happiness. Studies show that the happiness of consumers arising from sustainable consumption behaviour is related to less consumption and more savings. Results showing the positive impact of sustainable consumption behaviour on consumer happiness encourage further interest in the characteristics and factors that may influence this relationship. Some authors suggest that the impact of demographic factors should be included in deeper exploration of this topic. Demographic factors can help to understand the different behaviours and priorities of various consumer groups. Consumers belonging to different demographic groups may have different access to sustainable products and different beliefs about the importance of sustainable consumption behaviour. In this research field, there is a lack of studies analyzing the impact of demographic factors on the relationship between sustainable consumption behaviour and consumer happiness. Research object – the link between sustainable consumption ...
Tvaraus vartojimo elgsenos ir vartotojų laimės sąsajos: moderuojantis demografinių veiksnių poveikis ; Linking sustainable consumption behaviour and consumer happiness: the moderating effect of demographic factors
Usonytė, Augustė (author) / Rūtelionė, Aušra
2023-05-25
Theses
Electronic Resource
Lithuanian , English
DDC:
690