A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Green Product Innovation and Firm Performance: Assessing the Moderating Effect of Novelty-Centered and Efficiency-Centered Business Model Design
Motivated by government policies and decision-makers’ opportunity perception, many firms have invested in green product innovation. The effect of this type of innovation has been analyzed in extant literature thoroughly, but how to improve innovator’s economic performance is still under-researched. When considering this research gap, the business model theory is used in this paper. An empirically based and testable framework is developed. Using survey data from 231 traditional manufacturing firms in China, these hypotheses are tested. The results show that novelty-centered and efficiency-centered business model design themes all play a moderating effect on the relationship between green product innovation and firm performance, while a fit between green product innovation and novelty-centered design theme is better for firm performance.
Green Product Innovation and Firm Performance: Assessing the Moderating Effect of Novelty-Centered and Efficiency-Centered Business Model Design
Motivated by government policies and decision-makers’ opportunity perception, many firms have invested in green product innovation. The effect of this type of innovation has been analyzed in extant literature thoroughly, but how to improve innovator’s economic performance is still under-researched. When considering this research gap, the business model theory is used in this paper. An empirically based and testable framework is developed. Using survey data from 231 traditional manufacturing firms in China, these hypotheses are tested. The results show that novelty-centered and efficiency-centered business model design themes all play a moderating effect on the relationship between green product innovation and firm performance, while a fit between green product innovation and novelty-centered design theme is better for firm performance.
Green Product Innovation and Firm Performance: Assessing the Moderating Effect of Novelty-Centered and Efficiency-Centered Business Model Design
Yuan Ma (author) / Qiyue Yin (author) / Yajun Pan (author) / Wei Cui (author) / Baogui Xin (author) / Ziqian Rao (author)
2018
Article (Journal)
Electronic Resource
Unknown
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Human Centered Design Innovation
| British Library Conference Proceedings | 2003
Online Contents | 2013
| Wiley | 2018