A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Introduction to Special Issue: Brand Equity, Satisfaction, and Word of Mouth
The COVID-19 pandemic has generated an incredible change in the global economy that will likely have long-term consequences on consumer behavior, markets, business models, market regulation, and public policies, among others [...]
Introduction to Special Issue: Brand Equity, Satisfaction, and Word of Mouth
The COVID-19 pandemic has generated an incredible change in the global economy that will likely have long-term consequences on consumer behavior, markets, business models, market regulation, and public policies, among others [...]
Introduction to Special Issue: Brand Equity, Satisfaction, and Word of Mouth
María Eugenia Ruiz-Molina (author) / Irene Gil-Saura (author) / Gloria Berenguer-Contrí (author)
2021
Article (Journal)
Electronic Resource
Unknown
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