A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Italian Consumers’ Awareness of Climate Change and Willingness to Pay for Climate-Smart Food Products
Understanding climate change awareness and its related risks is crucial to plan efficient climate-smart strategies. An online survey was conducted on Italian consumers with the aim to understand consumers’ inclination toward food products obtained with climate-smart strategies. Specifically, consumers’ awareness about climate change and willingness to choose and pay for products derived from climate-smart agriculture were investigated. Results highlighted two targeted consumers, one more interested in economic issues and more “conservative” and the second one more concerned with climate changes risks with a higher interest in environmental and ethical values (fair trade), representing the primary target consumers for climate-smart foods. This segmentation can be useful to identify expectations and purchase drivers that can facilitate climate-smart policies and the establishment of the climate-smart foods on the market.
Italian Consumers’ Awareness of Climate Change and Willingness to Pay for Climate-Smart Food Products
Understanding climate change awareness and its related risks is crucial to plan efficient climate-smart strategies. An online survey was conducted on Italian consumers with the aim to understand consumers’ inclination toward food products obtained with climate-smart strategies. Specifically, consumers’ awareness about climate change and willingness to choose and pay for products derived from climate-smart agriculture were investigated. Results highlighted two targeted consumers, one more interested in economic issues and more “conservative” and the second one more concerned with climate changes risks with a higher interest in environmental and ethical values (fair trade), representing the primary target consumers for climate-smart foods. This segmentation can be useful to identify expectations and purchase drivers that can facilitate climate-smart policies and the establishment of the climate-smart foods on the market.
Italian Consumers’ Awareness of Climate Change and Willingness to Pay for Climate-Smart Food Products
Stefano Predieri (author) / Marta Cianciabella (author) / Giulia Maria Daniele (author) / Edoardo Gatti (author) / Nico Lippi (author) / Massimiliano Magli (author) / Chiara Medoro (author) / Federica Rossi (author) / Camilla Chieco (author)
2023
Article (Journal)
Electronic Resource
Unknown
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