A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Electronic Word-of-Mouth for Online Retailers: Predictors of Volume and Valence
The goal of this research was to build a model that evaluates the influence of affective commitment, high-sacrifice commitment, and satisfaction on the customers’ word-of-mouth concerning an online retailer. Two word-of-mouth dimensions were considered: volume and valence. A survey was administered to 282 respondents and structural equation modeling techniques were used to process the data and test the hypotheses. Our findings show that satisfaction and high-sacrifice commitment have an important impact on both word-of-mouth volume and valence, while affective commitment only influences word-of-mouth valence. This paper offers detailed explanations of these results in light of other theories and studies in the field.
Electronic Word-of-Mouth for Online Retailers: Predictors of Volume and Valence
The goal of this research was to build a model that evaluates the influence of affective commitment, high-sacrifice commitment, and satisfaction on the customers’ word-of-mouth concerning an online retailer. Two word-of-mouth dimensions were considered: volume and valence. A survey was administered to 282 respondents and structural equation modeling techniques were used to process the data and test the hypotheses. Our findings show that satisfaction and high-sacrifice commitment have an important impact on both word-of-mouth volume and valence, while affective commitment only influences word-of-mouth valence. This paper offers detailed explanations of these results in light of other theories and studies in the field.
Electronic Word-of-Mouth for Online Retailers: Predictors of Volume and Valence
Bogdan Anastasiei (author) / Nicoleta Dospinescu (author)
2019
Article (Journal)
Electronic Resource
Unknown
electronic commerce , electronic word-of-mouth , word-of-mouth antecedents , customer satisfaction , affective commitment , high sacrifice commitment , sustainable behavior , online retailer , electronic word-of-mouth metrics , Facebook , Environmental effects of industries and plants , TD194-195 , Renewable energy sources , TJ807-830 , Environmental sciences , GE1-350
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