A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Globetrotters and Brands: Cities in an Emerging Communicative Space
Abstract This chapter presents and discusses a new communicative space in which contemporary cities exists. The outset of such a space is the result of two interrelated developments. First, international tourism has become a viable source of income for cities causing them to compete with each other for potential visitors. As a result, cities have widely embraced the practice of city branding for promoting themselves as touristic destinations. Second, the rise of social media use in such branding projects brought cities closer to their target audiences—at least in terms of communication. The new communicative space concept, therefore, explains a situation in which target audiences, including residents and potential visitors, interact with each other and contribute to the establishment of the reputation of a city, or its brand.
Globetrotters and Brands: Cities in an Emerging Communicative Space
Abstract This chapter presents and discusses a new communicative space in which contemporary cities exists. The outset of such a space is the result of two interrelated developments. First, international tourism has become a viable source of income for cities causing them to compete with each other for potential visitors. As a result, cities have widely embraced the practice of city branding for promoting themselves as touristic destinations. Second, the rise of social media use in such branding projects brought cities closer to their target audiences—at least in terms of communication. The new communicative space concept, therefore, explains a situation in which target audiences, including residents and potential visitors, interact with each other and contribute to the establishment of the reputation of a city, or its brand.
Globetrotters and Brands: Cities in an Emerging Communicative Space
Sevin, Efe (author)
Tourism in the City ; 109-122
2016-08-30
14 pages
Article/Chapter (Book)
Electronic Resource
English
Communicative cities and urban space
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