A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Home Improvement: Domestic Taste, DIY, and the Property Market
This article explores the complex relationship between the home as a site of self-expression, systems of taste, and the property market, by drawing on data from home-lifestyle television and online home improvement forums. There are competing forces which both engender and undermine aesthetic self-expression in the home. It is impacted upon by the recent popularity of do-it-yourself home improvement practices, which operate at the tension between self-expression and market demands. Competing demands and concerns over appropriate forms of domestic self-expression may result in a form of taste anxiety, which is fueled by capital and lifestyle media experts. Yet such media, in conjunction with the property industry, also seek to ease taste anxiety by promoting a marketable interior design style I term “soft-modernism.” In addition, increased trends of tenure mobility may hinder self-expression through the emergence of a moral geography based on the need to consider future owners, yet this neo-liberal “residential ethics” may ultimately pay financial dividends.
Home Improvement: Domestic Taste, DIY, and the Property Market
This article explores the complex relationship between the home as a site of self-expression, systems of taste, and the property market, by drawing on data from home-lifestyle television and online home improvement forums. There are competing forces which both engender and undermine aesthetic self-expression in the home. It is impacted upon by the recent popularity of do-it-yourself home improvement practices, which operate at the tension between self-expression and market demands. Competing demands and concerns over appropriate forms of domestic self-expression may result in a form of taste anxiety, which is fueled by capital and lifestyle media experts. Yet such media, in conjunction with the property industry, also seek to ease taste anxiety by promoting a marketable interior design style I term “soft-modernism.” In addition, increased trends of tenure mobility may hinder self-expression through the emergence of a moral geography based on the need to consider future owners, yet this neo-liberal “residential ethics” may ultimately pay financial dividends.
Home Improvement: Domestic Taste, DIY, and the Property Market
Rosenberg, Buck Clifford (author)
Home Cultures ; 8 ; 5-23
2011-03-01
19 pages
Article (Journal)
Electronic Resource
English
taste , DIY , home , neo-liberal , moral geography , lifestyle media , ethics , property market
CONSUMER ASSESSMENT OF MINERAL TASTE IN DOMESTIC WATER
| Wiley | 1969
Consumer Attitudes Toward Mineral Taste in Domestic Water
| Wiley | 1967
Domestic Logistics: Worldbuilding the Home
| Taylor & Francis Verlag | 2021