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A platform for research: civil engineering, architecture and urbanism
Communication Without Words: How Utilities Can Become Visible to Their Customers
A water utility doesn't need to be large or prominently located to promote its product of high‐quality drinking water. It can follow the example of Apple's marketing strategy with a nonverbal appeal to human emotions and values.
Communication Without Words: How Utilities Can Become Visible to Their Customers
A water utility doesn't need to be large or prominently located to promote its product of high‐quality drinking water. It can follow the example of Apple's marketing strategy with a nonverbal appeal to human emotions and values.
Communication Without Words: How Utilities Can Become Visible to Their Customers
Goetz, Melanie K. (author)
Journal ‐ American Water Works Association ; 107 ; 42-45
2015-08-01
4 pages
Article (Journal)
Electronic Resource
English
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