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Children's Attitudes Toward Advertising on Television: A Review of Research Methods
Children's Attitudes Toward Advertising on Television: A Review of Research Methods
Children's Attitudes Toward Advertising on Television: A Review of Research Methods
Gould, A. S. (Autor:in) / Lindquist, J. D. (Autor:in) / Wilson, E. J. / Hair, J. F. / Academy of Marketing Science
Annual conference, Academy of Marketing Science ; 1997 ; Coral Gables; FL
01.01.1997
6 pages
Aufsatz (Konferenz)
Englisch
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