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Children's Attitudes Toward Advertising on Television: A Review of Research Methods
Children's Attitudes Toward Advertising on Television: A Review of Research Methods
Children's Attitudes Toward Advertising on Television: A Review of Research Methods
Gould, A. S. (author) / Lindquist, J. D. (author) / Wilson, E. J. / Hair, J. F. / Academy of Marketing Science
Annual conference, Academy of Marketing Science ; 1997 ; Coral Gables; FL
1997-01-01
6 pages
Conference paper
English
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