A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
The impact of the unity of product image design on corporate brand image
From several basic structures for indoor computer wireless communication system, At present, facing the Internationalization's strategic needs, establish a clear corporate image and brand is essential for an enterprise's survival and development, and product image as an important means of reflect the corporate image are receiving more and more attention. Papers from the point of view of product design, through the integration of theory and case analysis, sort out the relationship between corporate brand image and the unity of product image design, as well as the use of means to enhance the brand image.
The impact of the unity of product image design on corporate brand image
From several basic structures for indoor computer wireless communication system, At present, facing the Internationalization's strategic needs, establish a clear corporate image and brand is essential for an enterprise's survival and development, and product image as an important means of reflect the corporate image are receiving more and more attention. Papers from the point of view of product design, through the integration of theory and case analysis, sort out the relationship between corporate brand image and the unity of product image design, as well as the use of means to enhance the brand image.
The impact of the unity of product image design on corporate brand image
Yuanwu Shi, (author) / Wenli Xiong, (author) / Xuan Zhen, (author)
2009-11-01
170033 byte
Conference paper
Electronic Resource
English
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